I remember what I was doing when it happened. I was sitting at my desk, drinking water, typing a press release, and trying to just mind my own business. I opened Instagram and everything changed. Eloquii dropped a new capsule collection with make up artist Priscilla Ono and there was no way not to GAG! What's even better, is that it was launched just in time for #Beautycon - a magical play land for make up enthusiasts! "I've built my brand on creating bold makeup looks for women who are unapologetic and own their power when expressing themselves through beauty or fashion. Creating a clothing collection has been a dream of mine and I found an amazing partner in both ELOQUII, a brand that I have long admired and Beautycon where the pieces will be featured live," said makeup artist, Priscilla Ono in a press release." As a leader in the sizes 14+ market, ELOQUII focuses on serving their customers directly with fashion-forward pieces, which aligns with my passion of creating unique and fun makeup looks for my clients. Working with the brand has been an incredible experience and I'm so excited to get this bold collection in front of our fans at Beautycon this weekend!" The gorgeous collection premiered on the main stage in New York for many - and in stores nationwide for the rest of us. (I didn't take the trip to NYC for Beautycon this year, but if they keep merging with fashion, I may need to change my travel plans, ha!). So, what is a fashion blogger to do? GO SEE THE COLLECTION! On Sunday, I visited Pentagon City's Eloquii and tried on what they had available. Yes, girl, styles are already sold out. See pics below. The press release goes on to say the new collection "blends utilitarian and feminine style, featuring neon, sheer fabrics, cargo separates and head-to-toe bold hue." It is designed for the fashion and beauty enthusiasts on-the-go - filled with "trend-driven, functional pieces detailed with hidden compartments for lipsticks, makeup compacts and more. "
So now you've seen the collection, do you agree?
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